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City of Naples ( Collier County )

Naples is a city located in Collier County, in the southwest region of Florida, United States. With a population of around 20,000 people, it is a relatively small city, but it is known for its beautiful beaches, upscale shopping, and luxurious lifestyle.

One of the most popular attractions in Naples is its pristine beaches, such as the Naples Pier, which offers a stunning view of the Gulf of Mexico. There are also several parks and nature preserves in the area, including the Corkscrew Swamp Sanctuary and the Delnor-Wiggins Pass State Park.

In addition to its natural beauty, Naples is also known for its high-end shopping and dining experiences. The city boasts a number of luxury boutiques, art galleries, and fine dining establishments, particularly along Fifth Avenue South and Third Street South.

Naples is also home to several prestigious golf courses, including the Tiburón Golf Club, which hosts the annual Franklin Templeton Shootout.

Overall, Naples is a popular destination for those seeking a luxurious area, with plenty of natural beauty, cultural attractions, and upscale amenities to enjoy.

Population:
  • Population (2023): 19,704
  • Median age (2022): 66.9
  • Residents under 18 (2023): 9.4%
  • Residents over 65 (2023): 54.6%
  • Population  by sex (2023): 46.6% male, 53.4% female
  • Homeowners and renters (2022): 82% homeowners, 28% renters
  • Married population (2023): 71%
  • Population change (2010-2020): Appx. 10% Increase
  • Poverty rate compared to the US national average (2022): 6% vs the average of 11.5%
Demographics (2020):
  • White Non Hispanic – 88%,
  • Black Non Hispanic – 4.91%
Median Listing Home Price
(04/25)
Median Home price per sq ft
(04/25)
Median Home Sale Price
(04/25)
Median Rent
(06/25)
5 Year Price Change
(‘19 - 11/24)
725K$400615K$5,000+100%
*Prices shown are based only on activity for the dates specified
Cost of Living:
  • Average cost of living compared to the US national average (2023): Higher
  • Cost of housing compared to the Florida average (2023): Higher
  • Cost of food compared to the US national average (2023): Appx. same
  • Cost of healthcare compared to the US national average (2023): 8% Higher
  • Cost of utilities compared to the US national average (2023): 4% Lower
  • Cost of transportation compared to the US national average (2023): 7% Higher
Income:
  • Median household income (2022): $135,657
  • Avg. per capita income (2022): $141,245
Tax:
  • County property tax rate: 0.71% of a property’s assessed fair market value (2023)
  • Combined state and county sales tax rate: 7.5% (2023)

Political affiliation based on the 2024 election results ( Collier County )

Republican – 65.9%

Democrat – 33%

Largest 3 employers: Arthrex, Inc., NCH Healthcare System, Collier County Public Schools

School ratings: Naples schools generally have high ratings

Coastal: Yes

Average low and high temperature: low of 54°F (12°C), high of 87°F (31°C)

Fun facts: Naples is often considered the “ Golf Capital of the World “ as it has more golf holes than any other city in Florida.

Location and Amenities:

 

Highways:
  • Interstate 75 (I-75): Naples is directly connected to I-75, which runs north-south through Florida. The exact distance to the nearest I-75 entrance/exit ramps would depend on your location within Naples.
International Airports:
  • Southwest Florida International Airport (RSW): Located in Fort Myers, approximately 30 miles north of Naples. The driving time from Naples to RSW is roughly 30-40 minutes, depending on traffic conditions.
  • Miami International Airport (MIA): Located in Miami, approximately 125 miles southeast of Naples. The driving time from Naples to MIA is approximately 2.5 to 3 hours, depending on traffic.
Universities and Colleges:
  • Florida Gulf Coast University (FGCU): Located in Fort Myers, approximately 25 miles north of Naples. The driving time from Naples to FGCU is approximately 30-40 minutes.
  • Hodges University: Located in Naples.
Hospitals:
  • NCH Baker Hospital Downtown: Located in downtown Naples.
  • NCH North Naples Hospital: Located in North Naples.
Shopping Malls:
  • Waterside Shops: Located in Naples, near Pelican Bay. It is an upscale open-air shopping center.
  • Coastland Center: Located in Naples, near downtown. It is an indoor shopping mall.
Major Cities:
  • Fort Myers is appx. 42 miles north
  • Miami is appx. 2 – 2.5 hours to the east
  • Tampa is appx. 2.5 to 3 hours north
Amenities/attractions:
  • Beaches, golf courses, shopping and dining, cultural and arts institutions, nature preserves
Short Term Rental Regulations:

** All short term rental operations in Florida must obtain a business license from the Florida Department of Business and Professional Regulation ( DBPR ) and a Florida Department of Revenue Certificate of Sales and Use. ** Short term rental regulations can be subject to change and should always be confirmed with city / towns or county departments.

County (Tourist / Transient) Tax YES5%
City / Town Registration or Fee N/A
Property Inspection N/A
Restrictions YES*see below
Restrictions:
  • Rental periods for 30 days or less and more than 3 times per calendar year are considered short term rentals in Collier County

For more information visit: naplesgov.com